Practice Introduction1

實訓簡介1

Practice Objectives1

實訓目標1

Practice Organization1

實訓組織1

Practice Obligation 1

實訓規(guī)范1

Practice Observation2

實訓評估2

Unit 1 Starting a Company4

實訓模塊一 創(chuàng)業(yè)4

Practice 1 Deciding on Starting a Company5

技能實訓1 做出創(chuàng)業(yè)決策5

Task 1 Deciding the Business Scope7

任務 1 決定經營范圍7

Task 2 Determining the Ownership Structure11

任務2 確定企業(yè)所有權結構 11

Task 3 Selecting a Company Name14

任務 3 選擇公司名稱14

Task 4 Selecting the Location18

任務 4 選擇辦公地點18

Task 5 Creating the Organizational Structure22

任務 5 建立組織結構22

Practice 2 Making a Company Profile26

技能實訓2 撰寫公司簡介26

Task 1 Introducing the Company27

任務 1 介紹公司27

Task 2 Introducing the Business Areas30

任務 2 介紹經營范圍30

Task 3 Introducing the Products and Services34

任務 3 介紹產品和服務 34

Unit 2 Human Resources37

實訓模塊二 人力資源37

Practice 1 Making Job Descriptions38

技能實訓1 制作崗位說明38

Task 1 Making Job Descriptions for Marketing Department39

任務1 制作市場營銷部崗位說明39

Task 2 Making Job Descriptions for Import and Export Department47

任務 2 制作進出口部崗位說明47

English Practice for International Commerce and Business Correspondence

外貿英語與函電實訓Contents目 錄Practice 2 Recruiting54

技能實訓2 招聘54

Task 1 Launching Job Advertisements57

任務 1 發(fā)布招聘廣告57

Task 2 Discussing on the Release of Job Advertisement60

任務 2 討論招聘廣告的發(fā)布60

Task 3 Writing an Application Letter 65

任務 3 撰寫應聘信65

Task 4 Making a Resume 70

任務 4 制作簡歷70

Task 5 Selecting the Candidates78

任務 5 篩選候選人78

Task 6 Sending the Notice of Interview83

任務 6 發(fā)送面試通知83

Task 7 Interviewing (1) 87

任務 7 面試（一）87

Task 8 Interviewing (2) 93

任務 8 面試（二） 93

Task 9 Sending the Offer Letter 99

任務 9 發(fā)送錄用通知書99

Unit 3 Marketing106

實訓模塊三 市場營銷106

Practice 1 Making a Market Survey108

技能實訓1 進行市場調查108

Task 1 Making a Market Research Plan109

任務1 做市場調查計劃109

Task 2 Designing a Questionnaire112

任務2 設計調查問卷112

Task 3 Carrying out the Survey117

任務3 進行調查117

Task 4 Compiling a Brief Market Survey Report122

任務4 撰寫簡易市場調查報告122

Practice 2 Making a Marketing Plan126

技能實訓2 制訂市場營銷計劃126

Task 1 Positioning128

任務1 市場定位128

Task 2 Analyzing the Competitors134

任務2 分析競爭者134

Task 3 Determining the Marketing Objectives138

任務3 確定營銷目標138

Task 4 Deciding the Marketing Strategies141

任務4 制訂營銷策略141

Task 5 Discussing Marketing Activities144

任務5 商討營銷活動144

Task 6 Controlling147

任務6 營銷控制147

Practice 3 Participating the International Fairs150

技能實訓3 參加國際會展150

Task 1 Making a Reservation151

任務1 預訂展位151

Task 2 Designing the Booth155

任務2 展位布置155

Task 3 Receiving Clients159

任務3 接待客戶159

Task 4 Writing up a Negotiation Minute162

任務4 編寫洽談紀要162

Unit 4 Import167

實訓模塊四 進口167

Practice 1 Importing Seashell Buttons168

技能實訓1 進口貝殼紐扣168

Task 1 Making a General Inquiry for the First Time170

任務1 首次詢價170

Task 2 Replying to the First Inquiry174

任務2 首次詢價回復174

Task 3 Making an Offer177

任務3 發(fā)盤177

Task 4 Making a Counter-offer181

任務4 還盤181

Task 5 Accepting184

任務5 接受184

Task 6 Discussing the Terms of Payment188

任務6 討論支付方式188

Task 7 Accepting the Terms of Payment191

任務7 接受支付方式191

Task 8 Placing an Order194

任務8 下訂單194

Task 9 Accepting and Signing a Contract197

任務9 接受和簽訂合同197

Task 10 Urging the L/C205

任務10 催開信用證205

Task 11 Replying to the Urging Letter208

任務11 對督促信的回復208

Task 12 Sending the Shipment Advice211

任務12 發(fā)送裝運通知211

Task 13 Claiming214

任務13 索賠214

Task 14 Settling217

任務14 理賠217

Practice 2 Importing Lace220

技能實訓2 進口花邊220

Task 1 Making a First Touch online221

任務1 首次網絡接觸221

Task 2 Replying to the First Touch online224

任務2 首次網絡接觸回復224

Task 3 Negotiating online227

任務3 網上談判227

Task 4 Placing an Order230

任務4 下訂單230

Unit 5 Exporting234

實訓模塊五 出口234

Practice 1 Exporting Color Cotton Pajamas236

技能實訓1 出口彩棉睡衣236

Task 1 Launching an Advertisement 237

任務1 投放廣告237

Task 2 Making a General Inquiry 240

任務2 一般性詢價240

Task 3 Making an Offer243

任務3 發(fā)盤243

Task 4 Making a Counter Offer247

任務4 還盤247

Task 5 Declining252

任務5 拒絕252

Practice 2 Exporting Children's Garments254

技能實訓2 出口童裝254

Task 1 Promoting 256

任務1 推銷256

Task 2 Making a Specific Inquiry259

任務2 具體詢價259

Task 3 Making an Offer 262

任務3 發(fā)盤262

Task 4 Making a Counter-offer 266

任務4 還盤266

Task 5 Making a Counter Counter-offer271

任務5 再還盤271

Task 6 Placing an Order274

任務6 下訂單274

Task 7 Accepting and Signing a Contract278

任務7 接受和簽訂合同278

Practice 3 Issuing the L/C on Children's Garments287

技能實訓3 開立關于童裝的信用證 287

Task 1 Urging the L/C 288

任務1 催開信用證288

Task 2 Applying for the L/C291

任務2 申請開立信用證291

Task 3 Opening the L/C299

任務3 開立信用證299

Task 4 Sending the Notice of L/C303

任務4 發(fā)送信用證通知書303

Task 5 Sending the Shipping Advice 307

任務5 發(fā)送裝運通知307

Practice 4 Making the Documents of Children's Garments311

技能實訓4 制作關于童裝的單據(jù)311

Task 1 Issuing the Invoice 313

任務1 開立發(fā)票313

Task 2 Issuing the Packing List 316

任務2 開立裝箱單316

Task 3 Issuing the Certificate of Inspection 320

任務3 開立檢驗證書320

Task 4 Issuing the Certificate of Origin 322

任務4 開立原產地證明322

Task 5 Issuing the B/L326

任務5 開立提單326

Task 6 Issuing the Insurance Policy330

任務 6 開立保險單330

Task 7 Issuing the Bill of Exchange334

任務7 開立匯票334

Unit 6 Annual Meeting336

實訓模塊六 年會336

Practice 1 Preparing for an Annual Meeting337

技能實訓1 籌備年會337

Task 1 Determining the Program338

任務1 確定活動程序 338

Task 2 Fixing-up the Annual Meeting Room341

任務2 年會現(xiàn)場布置341

Practice 2 Organizing the Annual Meeting344

技能實訓2 組織年會344

Task 1 Delivering the Opening Address347

任務1 致開幕辭 347

Task 2 Making an Annual Report349

任務2 做年度報告349

Task 3 Giving the Speech351

任務3 發(fā)言 351

Task 4 Closing 354

任務4 結束語354

參考文獻356^[3]