Chapter One Overview1

Section 1 Introduction to International Trade 國(guó)際貿(mào)易簡(jiǎn)介1

1.1　International Trade and Its Importance 國(guó)際貿(mào)易及其重要性1

1.2　Rationale for International Trade 國(guó)際貿(mào)易的根由3

1.3　Major Differences between International Trade and Domestic Trade

國(guó)內(nèi)貿(mào)易和國(guó)際貿(mào)易的主要區(qū)別6

1.4　Classification of International Trade 國(guó)際貿(mào)易分類8

Section 2 Basic Procedures of Import and Export Business 進(jìn)出口貿(mào)易的基本流程12

2.1　Preparation for Business 貿(mào)易前的準(zhǔn)備13

2.2　Business Negotiation 商務(wù)談判14

2.3　Performance of a Contract 合同履行15

2.4　Follow-up Work after the Import and Export 進(jìn)出口善后工作19

Section 3 Required Skills for International Trade 國(guó)際貿(mào)易業(yè)務(wù)技能22

Section 4 Electronic Commerce and EDI 電子商務(wù)及電子數(shù)據(jù)交換24

4.1　E-commerce 電子商務(wù) 25

4.2　EDI 電子數(shù)據(jù)交換27

Chapter Two Preparation for Import and Export Transactions31

Section 1 Getting Familiar with a Commodity 了解商品31

1.1　What Is a Commodity? 什么是商品32

1.2　Knowledge about a Commodity 商品知識(shí)32

Section 2 Overseas Market Research and Analysis 海外市場(chǎng)調(diào)研和分析34

2.1　The Process of Research about the International Market

國(guó)際市場(chǎng)調(diào)研的步驟35

2.2　What to Be Researched about the International Market

國(guó)際市場(chǎng)調(diào)研內(nèi)容35

2.3　Sources for Information of the International Market

國(guó)際市場(chǎng)信息來(lái)源36

2.4　Analyzing the Research Findings and Preparing a Report

調(diào)查結(jié)果分析及報(bào)告38

Section 3 Channels of Developing Overseas Customers 開(kāi)發(fā)海外客戶的渠道39

3.1　Ways to Find Overseas Customers 尋找海外客戶的途徑39

3.2　Choosing Qualified Customers 選擇合格客戶41

Section 4 Marketing Program 營(yíng)銷方案42

4.1　Product Strategy 產(chǎn)品策略42

4.2　Pricing Strategy 價(jià)格策略44

4.3　Placing Strategy 渠道策略44

4.4　Promoting Strategy 促銷策略44

Section 5 Application for a License and a Quota 進(jìn)出口許可證和配額的申請(qǐng)46

5.1　Role of an Import or Export License 進(jìn)出口許可證的作用46

5.2　Role of an Import or Export Quota 進(jìn)出口配額的作用47

5.3　Procedures of Applying for a License and a Quota

申請(qǐng)進(jìn)出口許可證和商品配額的流程[U1]48

Chapter Three International Trade Negotiation51

Section 1 Procedure of Negotiation 談判的程序52

1.1　Preparation for Business Negotiation 商務(wù)談判前的準(zhǔn)備52

1.2　What to Be Negotiated 談判的內(nèi)容53

1.3　Inquiry 詢盤54

1.4　Offer 發(fā)盤55

1.5　Counter-offer 還盤61

1.6　Acceptance 接受62

Section 2 Conclusion of a Contract 達(dá)成合同65

2.1　What Is a Contract? 什么是合同？65

2.2　Importance of a Written Contract 書(shū)面合同的重要性66

2.3　Format of a Sales Contract 銷售合同的格式67

Chapter Four Terms and Conditions of a Sales Contract73

Section 1 Description of Goods 商品描述74

1.1　Quality 質(zhì)量74

1.2　Quantity 數(shù)量77

1.3　Packing 包裝80

Section 2 Price 價(jià)格85

2.1　Factors That Influence Commodity Pricing 影響商品價(jià)格的因素85

2.2　Incoterms 2010 國(guó)際貿(mào)易術(shù)語(yǔ)解釋通則201086

2.3　Trade Terms 貿(mào)易術(shù)語(yǔ)87

2.4　Conversion of Three Main Trade Terms 三種主要貿(mào)易術(shù)語(yǔ)的換算95

2.5　Price Clauses in a Contract 合同中的價(jià)格條款95

Section 3 Transport 運(yùn)輸97

3.1　Marine Transport 海上運(yùn)輸97

3.2　Other Types of Transport 其他運(yùn)輸方式99

3.3　Clauses of Shipment 裝運(yùn)條款100

Section 4 Insurance 保險(xiǎn)104

4.1　Definition and Basic Principles 定義和基本原則104

4.2　Risks, Losses and Expenses 風(fēng)險(xiǎn)損失和費(fèi)用107

4.3　Scope of Insurance Coverage 保險(xiǎn)險(xiǎn)別110

4.4　Calculation of Insurance Premium 保險(xiǎn)費(fèi)的計(jì)算111

4.5　Effecting Insurance 辦理保險(xiǎn)113

4.6　Insurance Clauses in the Contract 合同中的保險(xiǎn)條款113

4.7　Insurance Claim 保險(xiǎn)索賠113

Section 5 Payment 支付115

5.1　International Payment Instruments 國(guó)際（貨款）支付工具115

5.2　International Payment Methods 國(guó)際（貨款）支付方式120

Section 6 Inspection 檢驗(yàn)129

6.1　Concept of the Inspection of Goods 貨物檢驗(yàn)的概念130

6.2　Time and Place of Inspection 檢驗(yàn)的時(shí)間和地點(diǎn)130

6.3　Inspection Agencies 檢驗(yàn)機(jī)構(gòu)132

6.4　Inspection Certificates 檢驗(yàn)證書(shū)133

6.5　Inspection Standards and Methods 檢驗(yàn)標(biāo)準(zhǔn)和方法133

6.6　Inspection Clauses in the Contract 合同中的檢驗(yàn)條款135

Chapter Five Contract Executing (Import and Export)137

Section 1 L/C Affairs信用證業(yè)務(wù)138

Section 2 Preparing the Commodity for Export 出口備貨145

2.1　Following Up the Quality 質(zhì)量跟單146

2.2　Quantity 數(shù)量149

2.3　Packing Marking 包裝和嘜頭150

Section 3 Inspection and Customs Clearance 檢驗(yàn)與報(bào)關(guān)152

3.1　Inspection of Import and Export Commodities 進(jìn)出口商品的檢驗(yàn)152

3.2　Customs Clearance 清關(guān)153

Section 4 Arranging Shipment 安排裝運(yùn)155

4.1　Parties Involved in Shipment 運(yùn)輸?shù)漠?dāng)事人156

4.2　General Procedures of Shipment 運(yùn)輸?shù)囊话愠绦?56

4.3　Matters Needing Attention 注意事項(xiàng)157

Section 5 Documentation and Settlement of Exchange 制單與結(jié)匯158

5.1　Bills of Exchange 匯票159

5.2　Invoices 發(fā)票162

5.3　Packing Lists 裝箱單165

5.4　Bills of Lading 提單167

5.5　Insurance Policies 保險(xiǎn)單據(jù)172

5.6　Certificates of Origin (C/O) 原產(chǎn)地證書(shū)176

5.7　Beneficiaryu2019s Certificates 受益人證書(shū)177

5.8　Discrepancies 不符點(diǎn)179

Section 6 Disputes and Claims 爭(zhēng)議和索賠182

6.1　Force Majeure 不可抗力182

6.2　Disputes and Claims 爭(zhēng)議和索賠183

Chapter Six Export Accounting187

Section 1 Composition of Price 價(jià)格的組成187

1.1　Export Costs 出口成本187

1.2　Freight, Insurance Premium and Commission 運(yùn)費(fèi)、保險(xiǎn)費(fèi)和傭金189

1.3　Expected Profits 預(yù)期利潤(rùn)191

1.4　Taxes 稅收191

Section 2 Export Rebate 出口退稅192

2.1　What Is the Export Rebate? 什么是出口退稅？192

2.2　What Is the Export Rebate Rate? 什么是出口退稅率？193

2.3　Calculation of the Export Rebate 出口退稅的計(jì)算193

2.4　General Procedures of the Export Rebate 出口退稅的一般流程195

參考文獻(xiàn)197