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商務英語:綜合業(yè)務圖書目錄

CHAPTER I INTERNATIONAL STRATEGIES   SECTION I THE ROLES OF STRATEGY   SECTION II COMPONENTS AND HIERARCHY OF INTERNATIONAL STRATEGY   SECTION III INTERNATIONAL STRATEGY FORMULATION   SECTION IV STRATEGY IMPLEMENTATION   SECTION V INTERNATIONAL STRATEGIES AND MANAG~   CHAPTER II INTERNATIONAL BUSINESS RESEARCH AND MARKET ENTRY MODES   SECTION I INTERNATIONAL BUSINESS ENVIRONMENT   SECTION II INTERNATIONAL BUSINESS RESEARCH   SECTION III THE MODE OF INTERNATIONAL MARKET ENTRY   CHAPTER III INVESTMENT PROJECT FEASIBILITY STUDY   SECTION I PROJECT BACKGROUND AND OBJECTIVES   SECTION II MARKET ANALYSIS AND PROJECT SCALE   SECTION III PROJECT SITE SELECTION   SECTION IV TECHNOLOGY, EQUIPMENT AND ENGINEERING PROGRAM   SECTION V ORGANIZATION AND HUMAN RESOURCE ASSIGNMENT   SECTION VI PROJECT IMPLEMENTATION SCHEDULE   SECTION VII INVESTMENT ESTIMATION   SECTION VII FINANCING PLANNING   SECTION IX FINANCIAL ANALYSIS   SECTION X ECONOMIC ANALYSIS   SECTION Xl SOCIAL ASSESSMENT   SECTION Xll RISK ANALYSIS   SECTION Xlll CONCLUSION AND RECOMMENDATION   CHAPTER IV INTERNATIONAL TRADE THEORIES AND PRACTICES (PART ONE)   SECTION I INTERNATIONAL TRADE THEORIES   SECTION II EXPORT AND IMPORT PROCEDURE   SECTION III TRADE TERMS   CHAPTER V INTERNATIONAL TRADE THEORIES AND PRACTICES ( PART TWO)   SECTION I INTERNATIONAL INSURANCE AND TRANSPORTATION   SECTION II PAYMENT OF INTERNATIONAL TRADE   CHAPTER VI INTERNATIONAL FINANCIAL INTEGRATED OPERATIONS   SECTION I FOREIGN EXCHANGE AND FOREIGN EXCHANGE RATE   SECTION II FOREIGN EXCHANGE TRANSACTIONS   SECTION III INTERNATIONAL FINANCIAL MARKETS   SECTION IV INTERNATIONAL TRACE FINANCING   CHAPTER VI BUSINESS ACTIVITIES OF MULTINATIONAL ENTERPRISES   SECTION I AN INTRODUCTION TO MULTINATIONAL ENTERPRISES   SECTION II INVESTMENT MADE BY MULTINATIONAL ENTERPRISES   SECTION III MARKETING AND PRODUCT DEVELOPMENT OF MNES   SECTION IV LOGISTICS AND MATERIALS MANAGEMENT IN MNES   SECTION V HUMAN RESOURCE MANAGEMENT IN MNES   CHAPTER VIII MARKETING STRATEGIES (PART ONE)   CHAPTER IX MARKETING STRATEGIES (PART TWO)   CHAPTER X INTERNATIONAL CREDIT AND INTERNATIONAL TENDERING   CHAPTER Xl MANAGEMENT OF OVERSEAS SMALL AND MEDIUM-SIZED ENTERPRISES   CHAPTER Xll INTERNATIONAL TECHNOLOGY TRADE   CHAPTER XlII INTERNATIONAL TRADE IN SERVICES   CHAPTER XIV ELECTRONIC COMMERCE   CHAPTER XV INTERNATIONAL BUSINESS LAW   CHAPTER XVI INTERNATIONAL ECONOMIC/TRADE ORGANIZATIONS   AND FREE TRADE ZONES

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