開發(fā)信是一種接觸你的潛在客戶的策略。它是你可以作為營(yíng)銷策略的重要技巧之一，但它需要符合一些原則和實(shí)踐。

偉大的機(jī)會(huì)通常是在不經(jīng)意間發(fā)現(xiàn)的，所以這就是為什么優(yōu)秀的營(yíng)銷人員–尤其是初創(chuàng)企業(yè)–需要掌握開發(fā)信郵件技巧。

開發(fā)信電子郵件有很多名字，包括直接的電子郵件、潛在開發(fā)件或甚至垃圾郵件。它可能非常令人討厭，但當(dāng)你堅(jiān)持不懈地跟進(jìn)時(shí)，它是有效的。

重點(diǎn)是向你的潛在客戶發(fā)送個(gè)性化的電子郵件。

目標(biāo)不是向他們發(fā)送垃圾郵件，

只是伸出援手，打開你和你的潛在客戶之間的溝通渠道，讓他們有機(jī)會(huì)了解你，看看你的產(chǎn)品/服務(wù)是否與他們的需求相匹配




基本原則


為了使開發(fā)信發(fā)揮作用，它必須盡可能地個(gè)性化，所以不要向每個(gè)人發(fā)送相同的電子郵件。
你必須了解你的潛在客戶最關(guān)心的是什么
無論是價(jià)格還是客戶終身價(jià)值或用戶增長(zhǎng)，
你必須了解他們的痛點(diǎn)
因此，在給你的潛在客戶發(fā)送電子郵件時(shí)，一定要遵循這個(gè)簡(jiǎn)單的框架。
AIDA，注意 興趣 欲望 行動(dòng)






注意

注意力階段的目的是引起收件人的注意，讓他們?cè)敢饫^續(xù)閱讀。用一個(gè)對(duì)收件人有意義的問候語來開始你的開發(fā)信–如果他們是大企業(yè)，你可以使用他們的名字或公司名稱

興趣

是時(shí)候向他們展示他們?nèi)绾文軓倪M(jìn)一步閱讀中獲得一些東西了。
他們很可能很忙，所以你的郵件需要短小精悍。
準(zhǔn)確提及你希望他們接下來做什么。
你可以為他們提供一個(gè)文章的鏈接，提供免費(fèi)的材料或要求他們提供反饋。

欲望

欲望階段是向潛在客戶展示你的產(chǎn)品/服務(wù)如何能幫助他們避免痛苦。如果你是在推銷新的東西，要確保他們明白這不只是另一個(gè)尋找問題的解決方案，而是能解決他們的一個(gè)主要痛點(diǎn)的最佳方式。

行動(dòng)

這是你的開發(fā)信的最后階段。
您希望他們采取行動(dòng)，您可以使用號(hào)召性用語 (CTA) 來實(shí)現(xiàn)它：
要求開會(huì)、提供打折的材料或購買，給他們一個(gè)鏈接，讓他們可以了解更多信息。
有很多不同的方法可以做到這一點(diǎn)，
但一定要這樣做，不要忘記跟進(jìn)！
現(xiàn)在你已經(jīng)有了開發(fā)信的基礎(chǔ)知識(shí)。
如果您繼續(xù)練習(xí)，您很快就會(huì)發(fā)現(xiàn)這是一種將合格的潛在客戶直接吸引到您的渠道的有效技術(shù)。
試一試，讓我們知道你喜歡它！
以下是一些常用模板，適用于2B，2C。歡迎直接復(fù)制粘貼到你的日常文案中。



大膽地抄吧！
大膽地抄吧！

大膽地抄吧！

絕對(duì)原創(chuàng)！??！




關(guān)于桌子開發(fā)信

How to write a cold mail about table furniture
模板1：極簡(jiǎn)時(shí)尚為賣點(diǎn)
Dear Sir or Madam,
Nowadays, a lot of people tend to go for a minimalist design. This means that there isn’t a lot of space for things you have to have in the kitchen – but this is where we come in!
We offer sleek and functional table furniture, which will give your home or office a clean, modern look as well as make your life way easier!
A large selection of different furniture is waiting for you on our website, so take a peek and see what we have to offer.
Can be found at 你的網(wǎng)站著陸頁鏈接（關(guān)于如何設(shè)計(jì)著陸頁文案，敬請(qǐng)留意后續(xù)內(nèi)容）
If you want to know more about us or anything else you want to know, just send us an email.
We will be happy to help you get your life organized!
Sincerely,
Sender’s Name Here
模板2： AIDA – 實(shí)木加贈(zèng)品為賣點(diǎn)
Our wood table furniture will have you spending more time with your family and less time worrying about how to fit them all around a small dinner table. We offer heavy-duty corner cabinets that can easily store dishes and dining room essentials. The best part? Every piece is made from solid wood, meaning that if anything falls over, it won’t break.
Did you know?
Only 22 per cent of people say they have a good relationship with their dining room table.
If you purchase a cabinet for your corner, we will throw in a free matching counter-depth refrigerator! For only $XXX, you will receive a high-end, stainless steel kitchen appliance. Our refrigerator can store up to 28 cans of your favourite beverage and has enough space for up to 24 bottles of wine (removable racks included).
It’s time that we take back our dining rooms and give them the respect they deserve! Only $xxxx will get you a table, six chairs, and two cabinets. Plus free shipping!
If you have any questions or comments, feel free to leave a message at the tone. Thank you for your time.
模板3： 設(shè)計(jì)為賣點(diǎn)
Dear
My name is, and I am a furniture designer. I want to tell you about a new product that I have created.
The new product is a table furniture set made from Oakwood, an excellent material for building durable tables and chairs. The table has two folding leaves on either side, which can be removed to create more space for dinner parties or other large gatherings – the perfect solution for your dining needs. It also features brushed steel handles that add an elegant touch to the tasteful design. It comes in many colours, and most importantly it’s affordable! To see more please visit 網(wǎng)址或者著陸頁（關(guān)于如何設(shè)計(jì)著陸頁文案，敬請(qǐng)留意后續(xù)內(nèi)容）
Best Regards,
模板4： 社媒post為切入點(diǎn)
Hello,
I just saw a post of yours on Nectar Product Hunt, and I was wondering if you could use our product for your home that contains a lot of beautiful wooden tables? Our company sells gorgeous pieces of furniture which come from manufacturers from Europe, China and Scandinavia.
Our pieces of furniture are unique, simple, pleasant to touch, and a pleasure for the eyes. They have a timeless look due to their design being full of details inspired by Scandinavian culture and understatement. We produce custom pieces that can fit perfectly in your house regardless of their dimensions or style. Our products answer every taste because they come in various colours and finishes.
You can check our website at 網(wǎng)址或者著陸頁 to see more pieces of furniture. We would be happy to make a custom piece for your home as well if you want to!
Please let me know what do think about our products and if there is anything else I could help you with.
Best,
模板5：電商折扣為賣點(diǎn)
Hi _____,
I’m writing this email because I think we share a love of quality furniture and I want to tell you about my company.
We’re the best place to buy table and kitchen furniture, and we’re offering a 10% discount on your next purchase.
Just enter “AIDA10” at checkout for this limited time offer. And don’t forget to sign up for our mailing list to get 10% off your next order too!




太長(zhǎng)了，讓我歇會(huì)

模板6：從活動(dòng)熱點(diǎn)切入

Greetings,
I understand that you are currently needing table furniture for the company event on the 17th of March. I’m here to help you with this problem today.
My name is John Doe, the CEO of TableTailor Inc. We are a company that specializes in creating custom-made furniture tailored to specific customers’ needs. Our craftsmen have been creating pieces for over 40 years now. They are widely known for their durability and quality craftsmanship.
We would be more than willing to offer your company a free trial of our services, should you be interested.
I hope to hear from you soon, and I wish you all the best with your upcoming event.
Regards,
模板7：豐儉由人為賣點(diǎn)
Looking for a new table?
We have a fantastic selection of tables that will fit any budget. From small round coffee tables to large banquet-sized ones, we have the perfect table for you. And our prices are unbeatable!
You can browse through our website and find your perfect match in just minutes. If you need help narrowing down your options, give us a call or send us an email with what you’re looking for, and we’ll be happy to help!
Visit our website today to see how amazing your home can look with a new table!
模板8：租賃為賣點(diǎn)
Hey, I’m writing to you because I came across your blog and love what you do. I know how hard it is to run a small business (I own my own company as well), so I wanted to offer you an opportunity to try out some excellent furniture for your restaurant at a discounted rate.
We have a rental program for our commercial furniture that I think would be beneficial to your restaurant. Here are the details of what we’re offering: total costs for 12 months are $xxx or one monthly payment of $xx. We’ll even waive the delivery fees on this order! Our regular rate is x% of the total order, so this is a great deal for you.
Please let me know if this interests you, and we’ll get started! Thanks,
模板9：辦公效率為賣點(diǎn)
Do you want to improve your office space?
Table furniture is a great way to make your office more comfortable and productive. We offer a wide variety of options, from ergonomic chairs to stylish desks. With our help, you can create the perfect work environment for your business.
You’ll be able to find the table furniture that fits your needs in no time with our search filters and category navigation system. And if there’s anything we don’t have in stock, we’ll order it for you! It’s easy – just give us a call or send an email today!
Contact us today for more information on how we can help transform your workspace into something
模板10： 行業(yè)雜志上大牛發(fā)表的論文為賣點(diǎn)
Hi,
I have just read your article about the future of table furniture. It’s exciting what you are saying about millennials looking towards more social experiences, with less focus on sitting down and isolating themselves from their friends/family. However, I think a specific segment of them will always appreciate the quality time they can spend around a dining table.
I’ve been working in the furniture industry for a couple of years, and I believe that we have a solution designed to address this specific need – it’s called “The Delta “. In case you are interested in learning more about it, here is a link to our site: 你們網(wǎng)址或者著陸頁
Regards,
持續(xù)更新中。。。

如果各位還有其他的產(chǎn)品主題，不知道如何寫出一封別出心裁，歡迎留言。
只要有時(shí)間，我會(huì)不斷有針對(duì)性的打磨一些新的開發(fā)郵件供大家參考。
所以，現(xiàn)在就給我留言吧。
當(dāng)然，千萬千萬別忘了給我點(diǎn)贊 ，你的鼓勵(lì)，才是我不斷寫作的動(dòng)力?。?！