寫信的原則(Writing Principles)已從原來的3個“C”(Conciseness, Clearness, Courtesy)發(fā)展到目前的
7個“C”:Completeness, Clearness, Concreteness,Conciseness, Correctness, Courtesy, Consideration 實例: Dear Sirs,
With reference to your letter of April 9, we are pleased to accept your offer of 100 tons of Copper Wire as per your Offer Sheet No.8/070/02B. Please go ahead and apply for your Export Licence. As soon as we are informed of the number of the Export Licence we will open the L/C by cable.
信的本文漢譯 關(guān)于你們四月九日涵,我們高興地接受你們第8/070/02B號報盤單所報100噸紫色銅絲。請著手辦理申請出口許可證。一經(jīng)接到出口許可證號碼的通知,當即電開信用證?! ?br>
對商業(yè)信函的“完整”要求 要求書信的“完整”,理由有三:
?。保环馔暾臅疟纫环獠煌暾臅牛懈蟮目赡苄詭眍A期的效果;
2.一封完整的書信,有助于建立和表達友善關(guān)系;
?。常环馔暾臅?,可以避免由于遺漏重要情況(情報)所導致的訴訟(Lawsuit);
?。矗袝r,某些不顯眼的書信或文件,由于所提供的情況完整而又生動有力(Complete and Effective)而成為極為重要的文件?! ?br>
一封信寫得是否完整,建議用五個“W”來檢驗,既:
“Who, What, Where, When 及Why(包括How)”
例如在定貨的信中,必須明確說明
“需要什么商品”(What you want)
“何時需要” (When you need the goods)
“貨物發(fā)到何地何人收”(to Whom and Where the goods to be sent)
“如何付款”(How payment will be mande)
如對對方的要求作出否定的答復時(如不能報盤,不能理賠等)應說明理由“為什么”(Why)