Chapter 1 What Is International Business?

  Chapter 2 Business Environment

  Chapter 3 International Market Research and Selection

  Unit 2 Export" />

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外貿(mào)英語(yǔ)目錄

  Unit 1 International Business

  Chapter 1 What Is International Business?

  Chapter 2 Business Environment

  Chapter 3 International Market Research and Selection

  Unit 2 Export Products

  Chapter 4 Product Life Cycle

  Chapter 5 Product Adaptation and Presentation

  Chapter 6 Product Packaging and Labeling

  Unit 3 Export Business

  Chapter 7 What Is Exporting?

  Chapter 8 Export Procedure

  Chapter 9 Export Marketing and Communications

  Chapter 10 Export Pricing

  Chapter 11 Export Contract

  Chapter 12 Documentary Collection

  Chapter 13 Documentary Credit

  Chapter 14 Transport and Insurance

  Unit 4 Trade Policies

  Chapter 15 Free Trade

  Chapter 16 Tariff Barrier

  Chapter 17 NonˉTariff Barrier

  Chapter 18 The World Trade Organization

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