10)語(yǔ)氣過(guò)于生硬。其實(shí)郵件本身是比較死板的,在電腦面前閱讀那些冰冷的字眼,和面對(duì)面的交談或者電話溝通是完全不一樣的。看一句話“Pls give me reply today.” 這句話如果面對(duì)面講,客人不會(huì)覺(jué)得有什么問(wèn)題,會(huì)很高興說(shuō)ok,或者no problem;如果電話里說(shuō),也不會(huì)有大問(wèn)題;但如果放在郵件里,是不是略微生硬了一點(diǎn)點(diǎn)呢?如果改成"Could you please help to give me reply today?" 用的是疑問(wèn)句,加上could, help這樣的字眼顯得十分委婉,但是又明確表達(dá)了你希望今天得到答復(fù)的準(zhǔn)確意愿。這樣不是更好么?
所以"please, help, kindly, could, thank you, appreciate"這樣的話在郵件來(lái)往中是很普遍的。除非你和客人已經(jīng)非常熟了,偶爾客套一下即可,平常就可以不需要了
所以在我看來(lái),新手最容易犯的就是以上的10個(gè)錯(cuò)誤,當(dāng)然也不排除一些老業(yè)務(wù)員也有有1-2個(gè)問(wèn)題。朋友們可以自己對(duì)照一下,看這10個(gè)錯(cuò)誤中,有哪些是自己會(huì)經(jīng)常犯的,或者是沒(méi)有意識(shí)到的。如果某個(gè)朋友看了后發(fā)現(xiàn)自己一個(gè)問(wèn)題都不會(huì)有,那恭喜您了,這篇帖子不適合您,但是也請(qǐng)您有空的話在這里多指點(diǎn)一下大家,讓各位朋友也包括我多學(xué)習(xí)學(xué)習(xí)。這些只是我個(gè)人的一點(diǎn)點(diǎn)經(jīng)驗(yàn),自然希望大家的指正。
呵呵,坦白說(shuō),我以前的email寫(xiě)得并不好,后來(lái)有個(gè)比較熱心的老外指點(diǎn)過(guò)我一些,然后我開(kāi)始有意識(shí)地去模仿他們的行文方式和遣詞用句,盡管還是有這樣那樣的缺點(diǎn),但比一開(kāi)始已經(jīng)好很多了。不怕大家笑話,我把我剛工作的時(shí)候?qū)懙拈_(kāi)發(fā)信給大家看看:
www.bgyedu.comDear Katherine:
This is C from DEF Co. Ltd. in Shenzhen. Very glad to write to you here! It’s my pleasure to be on service of you if possible!
Firstly, let me introduce my company in short. We’re ........... (長(zhǎng)篇大論的公司介紹,寫(xiě)了整整兩大段,這邊就不貼了)
Our products are very popular in both global market and domestic market. Welcome to visit our company if you have time! We’ll arrange the car to pick you up from the airport. It’s convenient to our company, just 50 kilometers! Our goal is......(這邊是寫(xiě)公司的宗旨,什么質(zhì)量第一,服務(wù)優(yōu)良之類的,總之都是些廢話)
Enclosed our price quotation sheet for your reference. Please check and find if some items meet your interest. If so, I’ll be happy to send you samples for evaluation! We sincerely hope to establish business relationship with your esteemed company! And I also hope to be your friend in private!
If any questions, please contact me freely! Thank you!
Looking forward to your early reply!
Yours sincerely,
C
DEF Co. Ltd.
****Road, ***city, ***province, China
Tel: ***
Fax: ***
Email: ***
Website: ***
夠震撼吧?我現(xiàn)在自己看看都想笑。這就是學(xué)校里外貿(mào)函電學(xué)出來(lái)的東西呢,實(shí)際應(yīng)用中實(shí)在慘不忍睹,甚至還要教你在email的左上角寫(xiě)上公司名和公司地址、日期,我的媽呀,現(xiàn)在哪有老外這樣寫(xiě)的,只有以前用手寫(xiě)的時(shí)候貌似才有。