開(kāi)發(fā)信不宜太長(zhǎng)，也不宜過(guò)短。某些老外的超短的開(kāi)發(fā)信我覺(jué)得并不十分合適。 現(xiàn)在很多帖子都著重申明開(kāi)發(fā)信應(yīng)該簡(jiǎn)短，能一句話說(shuō)明白的就不要啰嗦用兩句話。不過(guò)太過(guò)簡(jiǎn)潔的開(kāi)發(fā)信未必效果就好。下面就來(lái)介紹一下外貿(mào)開(kāi)發(fā)信第一封要怎么寫(xiě)？外貿(mào)開(kāi)發(fā)信英文模板分享給大家。

結(jié)合客戶分析以客戶需求為中心，做好開(kāi)發(fā)信的三個(gè)要素：

要素1：郵件標(biāo)題

好的標(biāo)題是客戶打開(kāi)郵件的關(guān)鍵，站在客戶的角度有什么點(diǎn)能吸引他打開(kāi)比如蹭熱點(diǎn)，世界杯，返校季等比如賣點(diǎn)，XX蘋(píng)果公司供應(yīng)商，XX競(jìng)品供應(yīng)商，月銷100萬(wàn)的XX產(chǎn)品

要素2：郵件正文內(nèi)容：

把開(kāi)發(fā)客戶想象成談戀愛(ài)找對(duì)象，你的心思想找異性，異性才不關(guān)心。第一封開(kāi)發(fā)信的主題應(yīng)該是你能給客戶帶來(lái)的核心利益點(diǎn)和你的價(jià)值主張（賣點(diǎn)）。

注意：這年頭大家都忙，所以郵件切忌不要長(zhǎng)篇大論，內(nèi)容一多，客戶看都不看，就刪除了。簡(jiǎn)單，直接，戳中要害即可。或許一兩句話，或許一個(gè)圖片，能足以表達(dá)你的賣點(diǎn)即可。開(kāi)發(fā)信，別發(fā)附件，否則容易進(jìn)垃圾箱。

要素3：鉤子(術(shù)語(yǔ)：CTA，CALL TO ACTION)




基本的郵件簽名當(dāng)然是必不可少的。但是除此之外，要客戶主動(dòng)回復(fù)，需要有很大的產(chǎn)品吸引力。這里用鉤子就是提供一些有吸引力的東西，借此來(lái)刺激客戶回復(fù)郵件/主動(dòng)聯(lián)系。

外貿(mào)開(kāi)發(fā)信模板模板一：

Hi Sir/Madam,

Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the

strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price.

Also we have our own professional designers to meet any of your requriements.

Should you have any questions,call me,let's talk details.

Best regards!

Leon

外貿(mào)開(kāi)發(fā)信模板模板二：

Dear purchasing manager,

Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you.

Please link our company web site:............. if you want to know more about our product.by the way, free sample are available.

Tahnk you in advance!

Best regards]

外貿(mào)開(kāi)發(fā)信模板模板三：

Subject: XX (products name) you need/ XX factory / xx good quotation

Dear Sirs:

We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future .

This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations).....

If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.

We look forward to hearing from you soon.

Best Regards,

Your name ( position)

company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)




這里再提一下開(kāi)發(fā)客戶的工具：

1.谷歌地圖搜索目標(biāo)客戶網(wǎng)站，公司名稱，決策人郵箱，社交賬號(hào)等信息并一鍵導(dǎo)出

2.海關(guān)數(shù)據(jù)深度分析同行競(jìng)爭(zhēng)對(duì)手，挖掘同行貿(mào)易伙伴，易查查插件抓取客戶留下的聯(lián)系方式

3.WhatsApp賬號(hào)搜索，WhatsApp賬號(hào)驗(yàn)證，WhatsApp添加群組提取群成員群發(fā)，可以設(shè)置發(fā)送間隔。

4.利用領(lǐng)英群控 ，自動(dòng)加領(lǐng)英好友，智能匹配好友，精準(zhǔn)添加好友，群發(fā)好友

詳細(xì)資料可以思?我