外貿(mào)淡季，大家都在忙著發(fā)開發(fā)信，開發(fā)信如何寫比較好呢？開發(fā)信貴在堅持,不要過于糾結于多少多少回復率，保持良好的心態(tài)，掌握寫開發(fā)信的技巧，更能讓你在外貿(mào)工作中事半功倍。

1.發(fā)送并不緊急的“緊急”郵件

發(fā)“緊急”郵件時，建議別做“狼來了小孩”，否則當你真的有緊急郵件的時候，就沒人關注了。

2. 滿屏大寫字母

ARE YOU YELLING??—這是大寫給人的視覺效果。除非你想給客戶一劑“強心針”，否則就把CAPS LOCK關掉吧。

3. 太不拘小節(jié)

郵件能側面反映你跟客戶的關系，表達太隨意只會顯得專業(yè)素養(yǎng)不高。我建議在使用感嘆號、表情、字號字體和短語時多加斟酌。此外，并非每個人都能讀懂縮寫。如果客戶和你是不同年齡層，或者有語言障礙，那么請寫出全稱。

4. 表達太生硬

我經(jīng)常收到一些“一行式郵件”，這看起來好像是系統(tǒng)自動回復。有時候適當表達自己的個人特色和情感會對談判比較有利，否則表現(xiàn)的太像機器人了。

5. 在凌晨三點發(fā)送郵件

我只有偶爾醒的特別早，感覺自己很有干勁的時候這么做過。但是據(jù)我調(diào)查，即使是在“7天24小時”工作狂的世界里，這也不會被大多數(shù)人接受。當然，如果夜里突然有了靈感，建議你寫郵件存到草稿箱，然后在工作時間發(fā)出去。（特別提醒：我們很多國外客戶與中國存在時差，此時發(fā)郵件就要特別注意，你的上午9點，也許是TA的午夜。）

6. 使用模糊主題行

“It’s me””Hey” or “FYI”開頭會讓你的客戶感覺很困惑，他不知道你這封郵件想說明什么，自然不會愿意花寶貴的時間去打開它。在商務往來中，郵件最好簡明扼要，這樣才能促使客戶看到后更快地給出反饋。

7. 沒有主題行

沒有主題的郵件會讓人很火大，客戶只會當成垃圾郵件處理。

8. 未開門見山

如果你在郵件結束時才拋出你的觀點或者疑問也很令人討厭，因為客戶還得重頭再看。郵件的目標是簡潔并且尊重客戶的時間。

9. 不知所謂的郵件地址

不論是給客戶，同事還是任何人發(fā)郵件，如果要體現(xiàn)專業(yè)度，就得棄用非正式的電子郵件賬戶。畢竟含有敏感詞匯的賬戶一開始就會給人不好的印象。但如果你堅持使用，為了專業(yè)素養(yǎng)，至少應該獨立創(chuàng)建一個單獨的電子郵件賬戶。

10. 太長的述語

署名下方帶有簽名檔是可以的，但信息太冗長沒人會閱讀。你的信息需要契合商業(yè)產(chǎn)品形象。

11. 每封郵件結尾都有保密通知

當你通過電子郵件發(fā)送文件或者圖片時，內(nèi)容是否保密取決于客戶。建議在發(fā)送敏感文件之前，和客戶達成保密約定，這樣即使有信息泄漏的情況出現(xiàn)，你也持有證據(jù)。

12. 帶有情緒的語氣

當客戶三周之后才回復你郵件時，你的下一封郵件中往往會帶有一點憤怒的情緒。但是這對于談判有害無利，所以永遠不要發(fā)語氣刻薄的郵件給你的客戶。

我建議將回復郵件存在草稿箱中2天，然后拿出來修改，去掉主觀情緒，這會幫助你更快的完成自己的目標，因為你表現(xiàn)出的是你的耐心和專業(yè)度而非情緒化。

13. 太敷衍

如果你跟客戶很熟，那么有時可以省掉一些細節(jié)。但如果這個客戶跟你不熟或者訂單量很大，那么禮貌和專業(yè)一定要?！盤lease””Thank you”以及結尾處像是”Best”這些詞不可少。

14. 數(shù)不盡的錯別字

“錯別字多是因為這是我用iPhone發(fā)的?！卑萃?，這已經(jīng)不再是錯別字多的借口！現(xiàn)在每個人都會從手機端收發(fā)郵件，如果是非常重要的客戶，那么在發(fā)出之前必須檢查是否有錯別字。

15. 討厭的標點

如果你想用感嘆號來表示你的開心，用一個就可以了。人們有時候忘乎所以的在句子結尾加上很多感嘆號，這會讓客戶感到你很情緒化，并不利于訂單的完成。

16. 非專業(yè)字體

手寫體要分場合，對于商務往來郵件，你得保證你的字體顏色大小規(guī)范。最重要的原則是：讓客戶便于閱讀。通常，最好選擇10-12號字號，易讀的字體，像是Arial,Calibri或者Times New Roman。顏色當然是黑色最為保險。

17. 太冗長

大多數(shù)人花幾秒鐘（不是分鐘也不是小時）來閱讀一封電子郵件，很多人甚至只是大致瀏覽，因此寫郵件時最好將郵件分成短小段落，列出條理就更好了。

附10個高回復率開發(fā)信模板

外貿(mào)開發(fā)信模板一：

Hi Sir/Madam,

Glad to hear that you’re on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price.

Also we have our own professional designers to meet any of your requirements.

Should you have any questions,call me,let’s talk details.

Best regards! Leon

外貿(mào)開發(fā)信模板二：

Dear purchasing manager,

Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years‘s experience.so we want to avail ourselves of opportunity establishing business relation with you.

Please link our company web site:………….if you want to know more about our product.By the way,free sample are available

Thank you in advance!

Best regards！

外貿(mào)開發(fā)信模板三：

Subject:XX(products name)you need/XX factory/xx good quotation

Dear Sirs:

We glad to get your information posted on xxxxxx.that you are in the market for XXXX.We would like to take this opportunity to introduce our company and products,with the hope that we may work together in future.

This is(Name)from(Company Name)which is specializing in(Products Name)for many years.According to your information posted on xxxx,we’d like to introduce this item for you,and its future have XXXXXXXXXXX(products information)…..

If you want to see more items,pls visit our website Should any of these items be of interest to you,please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.

We look forward to hearing from you soon.

Best Regards

外貿(mào)開發(fā)信模板四：

Hey guy,

XYZ trading here,exporting LANTERNS with good quality and low price in US.

Call me,let’s talk details.

外貿(mào)開發(fā)信模板五：

Dear Mr.Mound Klamath,

Glad to get your contact info from India mart!

We supply homogenizers and ice cream freezing machine with good quality and very competitive price.Hope to be a partner of your company!

E-catalog will be provided if needed.

Email me or just call me directly.Thank you!

Best regards, Mandy

外貿(mào)開發(fā)信模板六：

To:Purchase Manager

Re:Supplier of Deep Groove ball bearing

April 29,2010

Dear Sirs,

It is glad to write to you with keen hope to open a business relationship with you.I obtained your company name and email address from the Internet.

Ningbo Fenghai Bearing Co.,Ltd.is a factory specialized in Deep Groove ball bearing.Our products had adopted ISO9001:2000 Quality System Authorities.

For more information,we would like to let you know our company web site as below.

Hope to hear good news from you.

Sincerely Yours,Sky

外貿(mào)開發(fā)信模板七：

Hi,purchasing manager.

Good day!

We are XXXX supplier,and we have researched&designed some new product.

If you are interested in,I’ll send you our catalogue.

Thanks for your valuable time.

Regards.

外貿(mào)開發(fā)信模板八：

Hi Kelvin,

Glad to hear that you’re on the market for flashlight and other promotional items.

This is C from***Ltd in China.We specialized in flashlights and premiums for 10 years,with the customers of Coca-Cola,Craft,Pepsi,etc.,and hope to find a way to cooperate with you!

Please find the pictures with models and different packaging in attachment.An American guy purchased this model in BIG quantity last year.I would like to try now,if it’s suitable for Europe.

FREE SAMPLES can be sent on request.Call me,let’s talk more!

Thanks and best regards,

外貿(mào)開發(fā)信模板九：

Hi Chris,

Glad to hear that you are on the market for stainless steel spinning parts.

We,xxx is professional in precision machining for nearly 10 years,covering high precision machining parts,casting parts,metal parts,etc.Hope to establish business relationship with you!

Should you want know more about our company,pls visit Any comments,that’ll be appreciated!Thanks.

Best regards

外貿(mào)開發(fā)信模板十：

Dear Sir or Madam,

Are you interested in saving some money on importing any of the following?

-High quality thickness planer

-Bench planer

-Combined planer&thicknesser

-Woodworking machines

All of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too!

My contact details are below,and I would be glad to hear from you.

Kind regards, Kevin Zhu